Marketing Travel: Target Age-Appropriate Groups

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Marketing Travel: Target Age-Appropriate Groups

A most recent study by Shullman Research Center may help agents with marketing travel by categorizing clients with domestic and international destinations based on their age group.

The study is subdivided among millennials (18 to 34), gen Xers (35 to 50), and baby boomers (51 to 69).

It covers where they’re going (domestic or international), the amount they expect to spend, where they’re staying, and modes of transportation.

Marketing Travel To Target Groups Boosts Sales

Pleasure Travel:

More than 75% of all three groups travel for pleasure. Millennials lead the charge for international travel – at 38 percent, with 18 percent for gen Xers and 27 percent of baby boomers heading abroad.

Note: Millennials also have the deepest pockets


Internationally, Europe is especially big for baby boomers, while millennials are drawn to Asia and gen Xers are split among Europe, the Caribbean, and Mexico.

Modes Of Transport:

Airplanes, of course, are the top mode of transportation for international travel, especially with baby boomers, at 86 percent. Interestingly, ship travel is preferred by more millennials than gen Xers or baby boomers.

Using the Infographic below ( courtesy of point your clients in the right direction when they come to you for recommendations and hopefully bookings.

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